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November 2, 2017

5 tips to Maximize your Blog Engagement!

Are you thinking of starting a blog for your company? If the answer is yes, then you are on the correct page. One thing any blogger would want is for an audience to read their blogs and actually engage. This can be quite a task and not everyone possesses the skill to write a piece that’s grabs the attention of their readers.


What is blog engagement exactly?

The term blog engagement is quite self-explanatory and simply means, the way people interact with your post. The term engaging could include many ways, from leaving comments, to sharing the post or even the simple act of mentioning the blog on Facebook or newsletters.

It is those forms of engagement that boosts your blogs. Active visitors are what you want, someone who participates in whatever the subject you may be talking about.

Now that we have that covered, let’s move on to-


Why is Blog engagement important for SEO?

Anyone who is familiar with SEO knows how blogs are an integral part of SEO. So how this works is, when your audience leaves comments on your blog, Google will notice that your blog is alive and active. When a blog gets shared or mentioned on social media, this helps with the ranking of the blog. With the blog getting a lot of recognition, it will definitely lead to more traffic, which is good and what you want.


Tips for increasing blog engagement

    • High quality content

      The main thing is to make sure is, your content is interesting. It should be informative, funny, relevant and have a certain quality that makes it worth sharing.

    • Be consistent

      In order to get people engaged in your blog, it should be regularly updated and maintained. People want to visit a blog that is consistent and doesn’t take a hiatus, where the audience thinks the blog is not active anymore. It is best to pick one day of the week and post on that day every week.

    • Be original

      People want to read content that is original and that is worth it. It is important you are writing what you know about and are not sharing copied material from other sources. Readers what something they can relate to and they need to feel one with the topic you may be discussing.

    • Don’t be afraid to be a bit controversial

      This doesn’t mean start a riot on a topic! What we mean to say is talk about something where people will want to join in to share their point of views. With people joining in to share their views, it will give them a chance to strike a conversation. Make sure your statement is a little bit bolder without going overboard.

    • Ask for engagement

      As a blogger, if you want people to respond to your post, then ask them to do so. Asking people to share their thoughts on the subject will encourage people to like, share and even respond.

    • Respond to engagement

      If you are inviting people to comment on your blog, then make sure you reply to them. Be polite! If your readers see that you care, they will surely come back as they feel appreciated.

In order to collect an entourage of engaging audience, it is important to follow these tips. Blogging can be a lot of fun, especially when you are writing about what you believe in. So take a chance and start blogging but remember these tips and you are sure to excel!