11 May 2016
Digital Marketing in Jakarta was once a niche form of marketing. In just a few years, Digital Marketing has expanded into such a broad field. Now, you need an entire team of experts just to manage the ever growing list of Digital Marketing avenues. One such avenue is Mobile Marketing.
Like Digital Marketing, mobile phones have evolved rapidly over the years. Once, cell phones were used mainly to send SMSes and make a few calls. If you accidentally forgot your phone at home, chances are, you’d be just fine. Nowadays, cell phones are mini computers that follow us around in our pockets, purses, and the palms of our hands. We use them to arrange meetings, to send emails, to browse a nearby place to eat, to order transport, and much more.
What does this mean for companies or Marketers? This means that Mobile Marketing is a direct channel where you can connect with your customers almost anywhere at almost any time. Indonesians spend more time browsing on their phone each day than people in any other country.
With that in mind, here are 5 crucial reasons why you should optimize your website for mobile phones. Now.
Globally, mobile data usage has increased by over 1500% since 2010. According to Statista, there are currently over 88 million internet users in Indonesia (January 2016.) In Indonesia, 70% of all web pages are viewed with a mobile device. This is an increase of 41% since 2015. By these numbers, we can see that the use of mobile phones to browse the internet is not something that is going to change any time soon. In fact, those numbers will likely increase each year.
61% of consumers will abandon a website if it is not mobile-friendly, while 79% will search for another website that can meet their needs. In other words, if your website is not optimized for mobile devices, your potential customers will take their business elsewhere – likely to your competitors.
74% of consumers will wait just 5 seconds for a website to load on their mobile device before abandoning the site. And nowadays, users do not even need to click on a website to know if it is mobile friendly. In the picture above, you’ll see that Google identifies which websites are mobile-friendly and which aren’t. If your website is not optimized for mobile, you might not even get a click.
Mobile Users have a different behavior than desktop users. Over half of mobile searches have local intent, such as looking for directions or opening hours of a local store. Searches with intent are high quality searches that often result in a purchase. In fact, 78% of local-mobile searches result in a purchase, usually within just a few hours.
If your website can provide what a user is looking for, 75% of consumers say that they will return to the same website again. Aside from that, they are also much more likely to recommend your brand to their friends or family. And what exactly is it that consumers want in a mobile-friendly website? Here are just a few: fast loading speed, larger buttons, minimal need to scroll, pinch or zoom, and easy click-to-call access. (We’ll share more details about this in our next post.)
So, why wait? Improve your website’s performance by ensuring that it is mobile friendly, and provides the information that consumers may be looking for while on the go.